I have to say, I’ve been crying about this for a few years now. Just about every musician/group that could once claim true rebel status now not only licenses their music for car commercials etc, but covets the privilege of doing so. We’re talking The Clash, Iggy Pop, even The Jam for chrissakes. I recall Pete Townshend wrote on his blog not long ago about how he dearly hoped to land an HP ad.

And no one seems to care. We’re all used to Aerosmith’s recent habit of shilling for the highest corporate bidder, but I remember way back when they were rebel artists, cool, not sellouts. Watching them onstage with Justin Timberlake (or was it Britney) at a Super Bowl halftime a few years ago launched me into a tirade that they didn’t even seem aware of the irony, they were absolutely earnest. All I got from people in the room was polite indulgence.